Marketing research
Our marketing strategies and messaging are customised to fit your unique needs. In-depth market analysis and research combined with data-driven audience profiling and geo-targeting means we reach quality students who meet and exceed admissions requirements.
Marketing communications
Based on our extensive market research, we identify which strategies and marketing channels best suit your needs. Our marketing team create branded microsites, landing pages, email nurture campaigns, display advertising and social media engagement tools that sing about your institution’s strengths while reflecting emerging employment trends to maintain your competitive edge.
Demand generation
Responsive campaigns connect with your target market and generate enquiries through a blend of strategic online and offline marketing tactics. Our technical stack utilises state-of-the-art marketing automation, which combined with geographic and demographic targeting strategies generate interest from the right audience for your programmes.
Student recruitment
Dedicated recruitment and admissions teams nurture and enrol prospects using a highly optimised enquiry management system, providing efficient and prompt communication between advisors and leads. Our teams can set up bespoke systems for your programmes or work as a supplement to your existing processes.
Edology
Launched by Interactive Pro in 2017, Edology is our customer-facing online course aggregator brand. Through Interactive Pro’s university partnerships, Edology offers students online access to academic and professional courses across a variety of fields including law, finance, accounting, business, marketing, computing, fashion, media, psychology, criminology, and more.
As well as connecting students and working professionals with high-quality professional degree programmes, Edology engages with current and potential students to provide careers guidance in finding the most effective and rewarding routes available to reach their personal academic and professional goals.
