09:42 | Mar 2016
23 March, 2016.
Indian public-sector recognises distance-learning degrees:
In a new development last month, India’s University Grants Commission (UGC) announced that university degrees, diplomas, and certificates earned via open and distance-learning will now be considered valid qualifications for entering central government jobs. However, the UGC’s directive states that only approved distance learning programmes will be recognised within their territorial jurisdiction.
With the country’s online education sector projected to be worth more than US$ 40 billion by 2017, the Indian online education market represents a burgeoning market for the online education industry as a whole.
Bangladesh opens the door to foreign education institutions:
In December 2015, Bangladesh brought forward new legislation to enable foreign educational providers to partner with local institutions, and establish branch campuses and study centres around the country.
The country’s economy has been showing steady growth of 5% over the past 20 years, with over 50% of GDP now generated by the services sector, and 34% of the population aged 15 or younger. This economic transformation has led to a booming demand for higher education, with total enrolments projected to reach 3 million by 2022.
Due to a severe supply and demand gap in the local higher education sector, students from Bangladesh are increasingly looking abroad, with over 24,000 individuals choosing to study overseas in 2013.
LinkedIn shines a light on e-learning marketing:
With quantitative indications suggesting that the decision-making process for students can span several years, the importance of building early brand awareness takes on a whole new dimension.
LinkedIn recently published survey findings which found that 75% of prospective online students who responded had never requested additional information about their education provider until they had successfully completed the enrolment process, despite the fact that 93% of these respondents eventually went on to successfully begin their studies.
The research also found that ‘Millennial’ learners positing salary benefits as their principal reason for furthering their education, whilst ‘Generation X’ learners are more interested in boosting their professional skillset.
The research also found that 58 % of ‘Generation Xers’ are more like to opt for online study, whilst only 34 % of ‘Millennials’ considering the online option, with Millennials positing salary benefits as their principal reason for furthering their education, whilst Gen Xers were more interested in boosting their professional skillset.
2015 Agent Barometer survey reveals student concerns:
The 2015 release of the ICEF i-graduate Agent Barometer survey has uncovered new insights into changing student concerns regarding their chosen study destinations, and the impact of online lead generation by education agents.
Based on findings from 1,671 agents in 110 countries, the survey reveals that the most in-demand online programmes comprise language courses (80%), followed by undergraduate (77%), postgraduate (74%), MBA (62%) and foundation courses (47%).
In terms of barriers to student mobility, financial issues came out as the number one concern for students and parents (55%), along with language barriers (53%), followed by personal safety, difficulty with accommodation, and cultural differences (all of which stood at 41%).
The survey also found the most attractive features to students are financial support schemes including scholarships/bursary schemes, as well as having guaranteed entry to specific education institution programmes (both at 55%), 24-hour turnaround on admissions documents (51%), and online application forms guaranteeing ‘VIP’ service (45%).